GCL Creative

About

Welcome to GCL Creative LLC, your partner in crafting captivating visual experiences that bring brands to life. I’m George Lauinger, the founder and lead designer, and I believe that powerful design is more than just aesthetics—it’s about telling your unique story in a way that resonates with your audience and leaves a lasting impression.

Drawing on years of professional experience in branding, print collateral, digital design, and more, I approach every project with curiosity, creativity, and a keen eye for detail. From developing memorable brand identities to creating engaging marketing materials, I strive to provide my clients with polished, cohesive solutions tailored to their vision and goals.

At GCL Creative LLC, collaboration lies at the heart of everything I do. Together, we’ll uncover the essence of your brand, shape its visual language, and ensure it stands out in a crowded marketplace. Whether you’re a startup looking to define your identity or an established company ready to refresh your look, I’m here to help you make a bold statement that truly captures who you are.

Thank you for visiting my website and learning a little more about my passion for design. I look forward to working with you to create exceptional designs that propel your business to new heights. Let’s make something remarkable, together.

 

Howdy from Brooklyn! I’m George, founder of GCL Creative LLC—as a brand builder I specialize in brand strategy, identity design and development.

Through a collaborative process—from discovery and positioning to concept exploration and final refinement—I craft visual identities that help businesses, and entrepreneurs convey their values and foster meaningful connections with their audiences.

Whether you’re refining an existing identity or starting fresh, let’s craft something remarkable together.

George Lauinger established GCL Creative, LLC® in 2017.

Email: g@gclcreative.com
Phone: 214.564.7397

 

Concepts are crafted by hand

 

Built with precision

 

And packaged for the future

Testimonials

 
 
George’s work was transformational for our company. At the beginning, I could tell that he not only listened to our story but he actually heard us. It’s rare to have someone pay that much attention to the details that are instrumental in helping to define your brand. He went above and beyond, followed up with questions, and did his own research. Just as importantly, he didn’t discount my opinions during the early drafts — it was truly a collaboration that brought the best out of our non-profit. Our new logo design not only speaks to our mission, it sings the praises of an exceptional and passionate creative mind. I can not recommend George enough!
— Sasha Yerkovich, Executive Director of Canopy
 
 
George is the best! He has helped my firm on several levels including creating a logo, website design, assisting in brand development and future design concepts. Before George started designing a logo for Rider Justice he spent the time getting to know my firm and the clients I work with. Rather than telling me what he thought my logo should look like. He asked me questions that dove deep into the motorcycle world that I love so much. George researched who my clients identify with, where they work and how they play. He got a true sense of who I am and the clients I work with. He then presented me with several great concepts that eventually led to our final logo. As a result of George’s amazing work, we now have a logo that speaks to the motorcycle community in a way that is both powerful and genuine.

I can’t wait to see how else George can help my firm in the future!
— Scott O'Sullivan, Esq. Founder of Rider Justice
 
 
Working with George is a delight! He’s very knowledgeable when it comes to brand strategy and design, especially in regard to the constant problem solving most people don’t realize designers do all day. This is why you need a professional, to take care of all the unseen problems before they even arise. After working with George on 2 projects formally, I’ve learned a ton about the process and discipline required for good design.
— Michael Terwindt, Validation Run
 

Work completed for:

Newman’s Own, Bayer, Pfizer, The Franklin Hotel, Canopy of Neighbors, Hanstone Quartz, Hanex Solid Surfaces, Jockey, Rider Justice, The O’Sullivan Law Firm, Tuna Rosa Ranch, Edrington Whiskey, RJL Photography, Allied MAT, Brooklyn Resume Studio, Canna Career Partners, Validation Run, Life Target, Leica, Compass Services Group, Nomad Coffee, Bedlam Vodka, Ace Ventures Solar Solutions, Bazaar Trading, Tempogarden, PupFit, Lodge Sound, Not Beer, 1876 Capital Group, LCL Ranch Co., Utility Trailer of Dallas Inc. and more.