GCL Creative, LLC | George Lauinger | Brand Design & Strategy

About & Contact

GCL Creative, LLC is a branding studio of one, me, George C. Lauinger. With a methodical mix of strategy and design, I will build your brand, visually and non-visually, to appropriately represent and feed your business.




234 5th. Ave
The Yard Fl. 2
New York, NY 10001

George Lauinger (left) and Rosie

George Lauinger (left) and Rosie


More About GCL

I established GCL Creative to streamline the branding process by cutting out the middle(wo)men, and allowing clients to be more involved in the development of their brand. In so doing, I can offer seamless strategic thinking with highly tailored design solutions quickly, and affordably.

And if there’s an issue you can talk to me. My number is 214.564.7397. If I don’t answer, it’s because I’m explaining to some POS (not point of sale..) that I already have insurance. But I’ll call you back, or you can email me.

I believe in socially responsible business practices, and strive to help socially responsible companies with their branding needs. 5% of my profit goes to Charity Water if your business fits the bill.


I was born and raised in Dallas, Texas where I learned that money was the most important thing in life. In pursuit of my millions, I travelled to Washington, D.C. where I studied business at Georgetown University for a degree in world domination.

But one day I stopped ignoring my tendencies to “waste time” on “art” projects and moved to Atlanta, GA to develop my skills in creative strategy and visual invention at the Creative Circus, a portfolio school for advertising and design. My designer peers thought I was strange because I like math.

With my bachelor’s degrees in marketing and management, and a shiny new certificate in graphic design, I took my talents to Raleigh, NC where I knocked my teeth out at The Republik, a scrappy, independent ad agency. It was a fruitful experience including award winning work for the The Franklin Hotel identity suite which landed us in HOW International Design Magazine.

A few more years down the road, I moved to NYC to get a haircut and develop my freelance business. I worked with a few companies including Newman’s Own and Rider Justice, as well as a few ad agencies including Pure Growth and Rapp before founding GCL Creative with a mission to provide an enjoyable branding experience for companies, start-ups and entrepreneurs.

You’ll be glad that…

…I don’t stop until everyone’s happy. Guaranteed.

…I design everything by hand with the help of Adobe CC and other tools.

…I take projects from all over the country, and I’m willing to travel.



Identity Design

Logo Design

Web Design

Brand Strategy

Creative Strategy

Graphic Design

Need a logo?

That’s cool! Get started right away with my Logo Questionnaire form below. I’ll get back to you soon with my thoughts and a quote for the project.

George was a pleasure to work with in designing my company logo. He is very efficient and came up with great ideas! George was easy to collaborate with and turned around revisions quickly and professionally.
— Blake Robbins, Compass Services Group

GCL Creative, LLC® | Brand Design & Strategy | ©2017-2019 All rights reserved.