Brand Strategy

Brand Strategy

BRAND AUDIT

POSITIONING

VALUE PROPOSITION

BRAND ETHOS

BRAND VECTOR

BRAND DNA

Approach
First, we’ll meet for a deep dive so I can get to know you, your business and your brand — we’ll discuss your product/service, your clients, potential customers, competition, values and goals. Then, I’ll go to work — I’ll analyze your company, your brand and your competition to devise a value proposition which outlines your reason for being and speaks to your position in the market. The value prop culminates in a brand ethos, which may be used as an introspective mantra.

Diving deeper, I'll look closely at your core values and brand personality (filling in gaps where need be) along with those of your target audience(s) to create a brand vector — this is where we recognize synergies between your brand and your audience to strengthen that vital relationship. All future marketing efforts should be in line with the brand vector.

Deliverables
A PDF with my research, insights, and all of these new pieces; it’s called your brand DNA. We’ll then use it to measure and develop the rest of your brand.