GCL Creative, LLC
Strategy + Design = Branding
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THE DIVERT APP

mobile app icon, mobile application

Divert was created to help hinder the affects of digital addiction. It also provides a marketplace for other brands to offer their products at a discount under the umbrella of the cause.

Like a Fitbit tracks your physical activity, Divert tracks your digital activity. But with Divert Modes you may be rewarded for your inactivity. 

Digital addiction is a behavioral addiction just like gambling or sex. With social involvement and increased awareness we can prevent 'over-stimulation' which leads to a variety of health issues, let alone rudeness. The rewards program (selected on the Modes screen) gives users the opportunity to earn points they can use towards products from companies like REI — those that support helping people, in this case, to get off their devices and back to reality.

Have you ever wanted to challenge your friends on who can use their phone the least?