The O’Sullivan Law Firm
Brand Strategy, Web Design
Brand audit, brand strategy, web system design for a personal injury law firm in Denver, CO
For A Better Colorado
When most people hear “personal injury lawyer” either they think “damn ambulance chasers” or they are reminded of a gimmicky billboard they saw along the highway, if not both. Because injury lawyers have no specific target market, the industry has always been a poster child for rudimentary marketing tactics based on reach and repetition—show a broad audience the same message, many times, and they’ll remember you when they need you.
Fortunately, times have changed, and famed scammers can no longer fool a more enlightened consumer. Not in this digital age.
Immediately after an accident, people can research options, get recommendations from friends, and read customer reviews before they decide who to represent them in their injury case.
While it doesn’t sound groundbreaking, it is in fact unusual for a personal injury lawyer to care about their clients’ well-being like Scott O’Sullivan does.
By recognizing that accident victims value strength of character and compassion in their legal representation, we transformed The O’Sullivan Law Firm’s perceived weakness of being a small firm into a great strength, as we positioned the brand to be a hometown hero.
Homepage design for The O’Sullivan Law Firm (click to play)
Areas of Practice page design for The O’Sullivan Law Firm (click to play)
If you’ve lived in NY and watched TV in the last 25 years, then you’ve undoubtedly seen the Cellino & Barnes, Injury Attorneys advertisement, with a catchy jingle which has now ‘gone viral’. Well, did you know that “Cellino and Barnes, Injury Attorneys…” (as you play their phone number in your head) do not actually take cases? They’ve built their so-called law firm on marketing and referrals to other attorneys. So if they’re getting the standard 10% referral rate for their business that claims over $2 billion in settlements/verdicts, then they’ve figured out a way to make over $200 million in revenues without working a single case. The commercials are annoying, but that strategy is genius!