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and sketching, I create a mass of concepts until things start to click. https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/ca12a1df-f5d1-45e8-a8dd-a8043b61cce4/CON-01-OldLogoNewlogo1-GCLcreative.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/1631736390171-8EVU2YL7LMOAJYL6TAFW/CON-LogoSketch2-GCLcreative.jpg Work - Refinement Combining multiple concepts nearly made the mark too complicated, so we had to simplify. https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/6d2fddc7-7f36-40b9-9953-2284a781e758/CON-StyleGuide3-GCLcreative-01.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/1631716809971-Q0V685LMMVRDXRHCIA6P/CON-StickerCrop-GCLcreative.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/1631739111089-WF2VTWHLJ4XQZOHNLSOF/CON-LogoInspo2-GCLcreative.jpg Work - Concept Further Explained Stained glass windows were used as inspiration to bring in structure and warmth to compliment the “park pathway” approach. Stained glass influenced the color treatments as well, going with sea green hues for their calming abilities. Life is not a straight line. It’s truly a journey. https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/32ad537f-eb6e-466c-99f5-14bc1e550aca/CON-Enamel-Pin-GCL4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/1706816801752-3RCYA264GUAHCNEBOS4M/GCL+Logo_0027_Mill+no+1.jpg Work https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/1706816800102-C9DBDHVAB49EZNIDXXWK/GCL+Logo_0023_SHB-01-Golf+Logo_Color.jpg Work https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/1706817457487-VKPTKJ7LFF4S5M118RF7/GCL-logos-TG.jpg Work https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/1706816794321-0N9CYB18VW8G1UUEN73T/GCL+Logo_0007_NB-Rooster+Icon.jpg Work https://images.squarespace-cdn.com/content/v1/534491b7e4b085f648dcb0a1/1706816803162-AKS1Q4OMDH5XKKLT3B5N/GCL+Logo_0030_Canna+Careers+Horizontal+Retina.jpg Work 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