Canna Career Partners
Brand identity design for a career services company in New York, NY
Services: Brand identity design
Logo construction
Canna Career Partners is dedicated to assisting individuals in discovering their next career within the thriving cannabis industry. Despite its controversial past and lingering stereotypes associated with certain unsavory figures, the cannabis sector is currently booming, offering numerous employment opportunities that go beyond recreational use and instead revolve around financial success.
With these considerations in mind, we carefully crafted the logo system to reflect aspirational values centered on growth, prospects, and personal fulfillment. While still incorporating elements of the cannabis plant, we present it in a new, positive light – not as a grow light, but as a beacon guiding us toward brighter horizons.
Responsive logo lockups
As shown above, it’s a responsive logo design, meaning there are multiple lockups (fixed layouts) with varying degrees of detail so it can be effectively applied in any use case. Responsive logos add depth to the brand identity system to create a stronger relationship with the consumer. There is generally a primary logo, but the different options keep you flexible and help build character as a brand matures.
What the client said:
“George did a fantastic job creating a really unique, polished logo for our career consulting firm, Canna Career Partners. The design was thoughtful and creative, and the process itself was seamless. George presented a couple of excellent image/mark and font choices, we went through a few rounds of iterations, and he ultimately came back with the best possible version that I think really resonates with our brand.”