Brand identity system, letterhead suite for a boutique hotel in downtown Chapel Hill, NC.
identity design, branding
2016 Conrad Award Winner
#1 Brand in the Hilton Hotel network
In the bustling college town of Chapel Hill, older, established hotels rule the day by playing tradition and history to the hilt. So even with an ideal location, luxurious accommodations and terrific amenities, the nondescript “boutique” Franklin Hotel was in a continual battle to either fit in, or be ignored.
Rather than settle for being second fiddle, we set out to attract an eclectic, educated, artistic and well-traveled clientele, common to higher education environs, by channeling the worldly nature of the hotel’s namesake - Ben Franklin.
The Franklin Hotel became, simply, The Franklin. And the Hotel became an invitation to explore and connect. And a new attitude was born.
Winner of the HOW International Design Award 2017