Rider Justice
Brand design for a motorcycle law firm based in Denver, CO.
Services: Brand identity design, illustration, marketing materials
Respect the ride
Brand ethos
Rider Justice is a support system for motorcycle riders founded by attorneys, offering more than just legal services. They're active in the biker community, sponsoring rides, supporting local causes, and teaching safety courses across the country.
RJ turned to GCL Creative for a brand identity that resonates with the biker community and makes a lasting impression. Our goal was to create designs that empower riders and invite anyone who values biker freedom and equality to join the Rider Justice community.
We developed a logo system with an alternative Americana feel—featuring stars and stripes arranged in a unique flag shape for a touch of quirk. Complementing the primary logo, we introduced the RJ shield as a symbol that captures their core values of protection and support.
Samples of Brand Identity
What the client said:
“Before George started designing a logo for Rider Justice he spent the time getting to know my firm and the clients I work with. Rather than telling me what he thought my logo should look like. He asked me questions that dove deep into the motorcycle world that I love so much. George researched who my clients identify with, where they work and how they play. He got a true sense of who I am and the clients I work with. He then presented me with several great concepts that eventually led to our final logo. As a result of George’s amazing work, we now have a logo that speaks to the motorcycle community in a way that is both powerful and genuine.
With regard to brand development, George knocked it out of the park again. I tasked him with trying create designs for clothing, accessories and swag to help Rider Justice become a lifestyle brand. Something that people would want to wear and/or use and help spread the word about my company and he killed it! People are now wearing our gear around town and on their rides. I can’t wait to see how else George can help my firm in the future!”